Innovator's playbook : how to create great products, services and experiences that your customers will love /: how to create great products, services and experiences that your customers will love. (2020)

Record Type:
Book
Title:
Innovator's playbook : how to create great products, services and experiences that your customers will love /: how to create great products, services and experiences that your customers will love. (2020)
Main Title:
Innovator's playbook : how to create great products, services and experiences that your customers will love
Further Information:
Note: Nathan Baird.
Authors:
Baird, Nathan
Contents:
My journey of discovery to innovation flow vii What’s all this noise about design? xv Stage 1 Get Started 2 Stage 2 Discover 26 Stage 3 Distill insights 54 Stage 4a Ideate: Incubate & create 86 Stage 4b Ideate: Idea generation workshops 108 Stage 5a Experiment: Desirability 138 Stage 5b Experiment: Feasibility and viability 156 Over to you — your journey to innovation flow 191 About the author 197 Index 199
Edition:
1st
Publisher Details:
Hoboken, New Jersey : John Wiley & Sons, Inc
Publication Date:
2020
Extent:
1 online resource
Subjects:
658.4063
Technological innovations -- Management
Product design
Languages:
English
ISBNs:
9780730383666
Related ISBNs:
9780730383703
Notes:
Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.494079
Ingest File:
03_058.xml