Music marketing for the DIY musician : creating and executing a plan of attack on a low budget /: creating and executing a plan of attack on a low budget. (2020)

• Record Type: Book
• Other Titles: Music marketing for the do-it-yourself musician
• Further Information: Note: Bobby Borg, MCM.
• Authors: Borg, Bobby
• Contents: An overview of the complete DIY marketing process: creating and executing a plan of attack in a nutshell -- Describe your company's vision: identifying your musical purpose and setting your career on course -- Identify profitable opportunities or "needs": conducting a SWOT analysis -- Analyze your customers: identifying, segmenting, and targeting your market -- Learn from your competitors: conducting a competitor analysis -- Demo your products and services: getting feedback before committing your valuable resources -- Set your marketing plan goals: using the SMART model -- Develop your company's brand strategy: creating the right identity for your company and its people -- Develop a brand strategy for your products/services: achieving the desired image for your tours, records, merch, and more -- Finalize your products and services for the marketplace: delivering on the promise of your brand -- Devise a pricing strategy: reinforcing your brand image and generating revenue and awareness -- Establish a place strategy, part 1: booking live-performance sets and distributing records -- Establish a place strategy, part 2: distributing your merch and songs effectively for sale and/or license -- Formulate a promotion strategy, part 1: winning over fans via publicity and paid advertising -- Formulate a promotion strategy, part 2: using Internet, word-of-mouth, and guerrilla marketing to get customers -- Formulate a promotion strategy, part 3: winning over fans via radio play and creative sponsorships -- Formulate a promotion strategy, part 4: utilizing direct marketing, personal selling, and sales promotions to get fans -- Prepare a measuring strategy: tracking, analyzing, and adjusting your marketing campaign -- Assemble your marketing plan of attack: presenting your business and marketing ideas effectively -- Execute your marketing plan effectively: adopting the right policies that get your company results -- Continue to learn about marketing: strengthening your marketing muscles with 20 exercises -- Prepare for the future: 2025 and beyond: marketing projections and tips from the pros.
• Edition: Second edition
• Publisher Details: Place of publication not identified : Rowman & Littlefield Publishers
• Publication Date: 2020
• Extent: 1 online resource (392 pages), (68 illustrations)
• Subjects: 780.688; Music trade -- Vocational guidance; Musicians; Music trade -- Vocational guidance; Musicians
• Languages: English
• ISBNs: 9781538134634; 1538134632
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.