Marketing the arts : an introduction /: an introduction. (2020)
- Record Type:
- Book
- Title:
- Marketing the arts : an introduction /: an introduction. (2020)
- Main Title:
- Marketing the arts : an introduction
- Further Information:
- Note: Anthony Rhine.
- Authors:
- Rhine, Anthony
- Contents:
- Preface; Introduction; A Note about the Cases; ; Chapter 1: Marketing the Arts; Case Note 1: Danny’s Supper Club; ; Chapter 2: Market Strategy; Case Note 2: Cambridge Little Theatre; ; Chapter 3 <span style="font-weight:bold;">: Value Creation: The Artistic Product; Case Note 3: Gryphon Senft; ; Chapter 4: Brands and Branding; Case Note 4: Santa Clarita Civic Light Opera; ; Chapter 5: Audience Acquisition; Case Note 5: Acton Chamber Ensemble; ; Chapter 6: Distributing Creativity; Case Note 6: ArtsEverywhere; ; Chapter 7: Pricing Strategies for the Arts; Case Note 7: ShinyChic; ; Chapter 8: Audience Development to Sustain Customers; Case Note 8: Lila Thorpe Dance Company
- Publisher Details:
- Lanham : Rowman & Littlefield Publishers
- Publication Date:
- 2020
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 700.688
Arts -- Marketing - Languages:
- English
- ISBNs:
- 9781538128961
- Related ISBNs:
- 9781538128947
9781538128954 - Notes:
- Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.495623
- Ingest File:
- 03_061.xml