Sponsorship in marketing : effective communication through sports, arts and events /: effective communication through sports, arts and events. (2020)

• Record Type: Book
• Further Information: Note: T. Bettina Cornwell.
• Authors: Cornwell, T. Bettina
• Contents: Part I: Background Basics 1 How We Got Here 2 The Sponsoring Process 3 Becoming Partners 4 Sponsorship Audiences, Strategies, and Objectives Part II: Sponsorship Essentials 5 How Sponsorship Works 6 Leveraging and Activation 7 Portfolios and Rosters 8 Measuring Sponsorship Outcomes 9 Evaluating Sponsorships 10 Ambushing 11 Relationships- Beginning, Managing and Ending Part III: Advanced and Specialized Topics 12 Memory in Sponsorship 13 Internal Audiences for Sponsorship 14 Public Policy and Social Responsibility in Sponsorship
• Edition: Second edition
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 659.285; Corporate sponsorship; Special events -- Marketing; Sports sponsorship; Performing arts sponsorship
• Languages: English
• ISBNs: 9781000036862; 9781000036800; 9781000036831; 9780429325106
• Related ISBNs: 9780367343439; 9780367343446
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.