Marktforschung für die Smart Data World : Chancen, Herausforderungen und Grenzen /: Chancen, Herausforderungen und Grenzen. ([2020])

• Record Type: Book
• Further Information: Note: Hrsg. Bernhard Keller, Hans-Werner Klein, Alexandra Wachenfeld-Schell und Thomas Wirth.
• Editors: Keller, Bernhard; Klein, Hans-Werner; Wachenfeld-Schell, Alexandra; Wirth, Thomas
• Contents: Marktforschung: Aus-, Fort und Weiterbildung, Intelligence Professionals, Statistiker, Data Scientists, Machine Learning, Ethik, Datenschutz.- Forschungsmethoden: qualitative Marktforschung, App-Einsatz, Text Mining, Blockchain, Pricing-Ansätze und Sponsoringforschung.- Forschungsfelder im Wandel: Wohnimmobilien, Messe-Marktforschung, Handel, Datenvermarktung.
• Publisher Details: Wiesbaden, Germany : Springer Gabler
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource
• Subjects: 005.7; Big data -- Research; Decision making -- Data processing; Electronic books
• Languages: German
• ISBNs: 9783658286644; 3658286644
• Related ISBNs: 9783658286637
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed June 25, 2020).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.