Understanding the higher education market in Africa. (2020)

• Record Type: Book
• Further Information: Note: Edited by Emmanuel Mogaji, Felix Maringe and Robert Ebo Hinson.
• Editors: Mogaji, Emmanuel; Maringe, Felix; Hinson, Robert Ebo
• Contents: Introduction 1. Understanding the Market in Higher Education in Africa Theme 1: Private and Government Involvement 2. Public vs Private Universities in Nigeria: Market Dynamics Perspective 3. Government Policies on Education in Africa 4. Addressing the Challenges of Higher Education in Africa: The role of African Governments, African Development Bank, and Business Corporations Operating in Africa 5. Towards an Understanding of Islamic Private Universities in Africa. Theme 2: Students and Staff as Stakeholders 6. Partnerships with Universities in South Africa: Challenges and Opportunities for Student and Staff Mobility 7. Marketing Higher Education: Creating value for refugee students 8. Marketing Higher Education Through Work-Readiness Programmes Theme 3: Positioning for Added Advantage 9. Paving the Way for World Domination: Analysis of African Universities' Mission Statement 10. Typology of Nigeria Universities: A Strategic Marketing and Branding Implication 11. University League Tables and Ranking Systems in Africa: Emerging Prospects, Challenges and Opportunities Theme 4: Marketing Strategies for Universities 12. Training the Marketers for Implementing New Marketing Strategy: A Case from the University of Ghana. 13. Marketing mix in a heterogenous Higher Education Market: A Case of Africa 14. Marketing Muslim Universities: Challenges and Opportunities with Specific Reference to the African Case Conclusion 15. Marketisation in higher education in Africa: new directions for a decolonising continent
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 378.6; Universities and colleges -- Africa -- Marketing; Education, Higher -- Africa -- Marketing; Education, Higher -- Economic aspects -- Africa
• Languages: English
• ISBNs: 9781000048247; 9781000048209; 9781000048223; 9780429325816
• Related ISBNs: 9780367344382
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.