Deep data analytics for new product development. (2020)
- Record Type:
- Book
- Title:
- Deep data analytics for new product development. (2020)
- Main Title:
- Deep data analytics for new product development
- Further Information:
- Note: Walter R. Paczkowski.
- Authors:
- Paczkowski, Walter R
- Contents:
- 1 Introduction 2 Ideation: What Do You Do? 3 Develop: How Do You Do It? 4 Test: Will It Work and Sell? 5 Launch I: What Is the Marketing Mix? 6 Launch II: How Much Will Sell? 7 Track: Did You Succeed? 8 Resources: Making It Work
- Edition:
- 1st
- Publisher Details:
- London : Routledge
- Publication Date:
- 2020
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 658.575028557
New products -- Management
Big data
Quantitative research - Languages:
- English
- ISBNs:
- 9780429663314
9780429666032
9780429660597
9780429022777 - Related ISBNs:
- 9780367077754
9780367077761 - Notes:
- Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.492379
- Ingest File:
- 03_055.xml