Marketing strategy and competitive positioning. (2020)

• Record Type: Book
• Other Titles: Marketing strategy & competitive positioning
• Further Information: Note: Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee.
• Authors: Hooley, Graham J; Nicoulaud, Brigitte; Rudd, John M; Lee, Nick, 1975-
• Edition: Seventh edition
• Publisher Details: Harlow, England New York : Pearson
• Publication Date: 2020
• Extent: 1 online resource (xxiii, 594 pages)
• Subjects: 658.8/02; Target marketing; Marketing -- Management; Marketing -- Management; Target marketing; Electronic books
• Languages: English
• ISBNs: 9781292276571; 1292276576; 9781292276557
• Related ISBNs: 129227655X; 9781292276540
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on March 25, 2020).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.