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II, R. et al. (eds.) (2019) Handbook of research on identity theory in marketing. [Online]. Cheltenham, UK : Edward Elgar Publishing. Available from: http://access.bl.uk/ark:/81055/vdc_100095553608.0x000001
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II, R. et al. (eds.) (2019) Handbook of research on identity theory in marketing. [Online]. Cheltenham, UK : Edward Elgar Publishing. Available from: http://access.bl.uk/ark:/81055/vdc_100095553608.0x000001