Brand storytelling : put customers at the heart of your brand story /: put customers at the heart of your brand story. (2020)

• Record Type: Book
• Further Information: Note: Miri Rodriguez.
• Authors: Rodriguez, Miri
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: What is brand storytelling and why is it important?; Chapter - 02: Brand, business, customer? Where to begin in building your brand story; Chapter - 03: The five essential elements to humanize your brand through storytelling; Chapter - 04: Assessing and dismantling your current brand story to redesign a customer-led narrative; Chapter - 05: Shifting the role of your brand from hero to sidekick in your brand story, giving your customer the starring role; Chapter - 06: Bring your story to life with the sixth storytelling element – Passion; Chapter - 07: How to integrate brand storytelling into your marketing mix; Chapter - 08: Embracing dark social, immersive and data-driven storytelling; Chapter - 09: Why 'personal branding' your leaders is a key pillar of brand storytelling success; Chapter - 10: The power of advocacy – Using employees and influencers to celebrate your story; Chapter - 11: Inspire your brand story – Interviews with leading storytellers around the world; Chapter - 12: How to align and integrate brand storytelling into every department; Chapter - 13: Benchmarking and measurement – How do you know your brand storytelling is working?; Chapter - 14: The future of brand storytelling – How machine, AI and automation can only tell one side of the story
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 658.827; Branding (Marketing); Brand name products; Customer relations
• Languages: English
• ISBNs: 9780749490539
• Related ISBNs: 9781789660586; 9780749490478
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.