Brand beauty unleashed : the value of aesthetics in marketing /: the value of aesthetics in marketing. (2020)

• Record Type: Book
• Further Information: Note: Roberto M. Álvarez del Blanco.
• Authors: Álvarez del Blanco, Roberto
• Contents: Part 1: Beauty as Supreme Evolution 1. A Brief History of Beauty 2. Typologies of Beauty 3. Beauty and Sublime 4. The Beauty of Objects 5. Symmetries and Proportions of Intentional Beauty Part 2: Beauty and the Brain 6. Neuroaesthetics 7. The Value of Beauty 8. Defining Intentional Beauty 9. What a Beautiful Product, What a Wonderful Experience! Part 3: The Spell of Beauty 10. Physical Beauty 11. Inner Beauty 12. Hollywood: Spectacular Factory of Beauty 13. Beauty in Robotics and New Technologies 14. The Economy of Beauty 15. The Future of Beauty
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 658.827; Branding (Marketing); Manufactures; Aesthetics -- Psychological aspects
• Languages: English
• ISBNs: 9780429655456; 9780429657894; 9780429653018; 9780429025495
• Related ISBNs: 9780367112400; 9780367112417
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.