A half century of Super Bowls : national and global perspectives on America's grandest spectacle /: national and global perspectives on America's grandest spectacle. (2019)

• Record Type: Book
• Further Information: Note: Edited by Peter M. Hopsicker and Mark Dyreson.
• Editors: Hopsicker, Peter M; Dyreson, Mark, 1959-
• Contents: Introduction: Super Bowl Sunday: A National Holiday and a Global Curiosity; Peter Hopsicker and Mark Dyreson 1. The Super Bowl at 50 or L; Richard Crepeau 2. ‘Superbowling’: Using the Super Bowl’s Yearly Commentary to Explore the Evolution of a Sporting Spectacle in the American Consciousness; Peter M. Hopsicker 3. Fifty Years of Super Bowl Commercials, Thirty-Two Years of Spectacular Consumption; Matthew P. McAllister and Elysia Galindo-Ramirez 4. ‘Super Bore’: The Canadian Media and the Grey Cup-Super Bowl Comparison; Craig G. Greenham 5. Amerika : The Super Bowl and German Imagination; Lars Dzikus 6. A Century of British Readings of America through American Football: From the Fin de Siècle to the Super Bowl; Iain Adams 7. ‘We Will Try Again, Again, Again to Make It Bigger’: Japan, American Football, and the Super Bowl in the Past, Present, and Future; Kohei Kawashima 8. The Super Bowl as a Television Spectacle: Global Designs, Glocal Niches, and Parochial Patterns; Mark Dyreson
• Publisher Details: Place of publication not identified : Routledge
• Publication Date: 2019
• Extent: 1 online resource (160 pages)
• Subjects: 796.332/64809; Economics; Social aspects; History; History; Social aspects; Economic aspects
• Languages: English
• ISBNs: 9780429954887; 0429954883
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.