Congressional Elections : Campaigning at Home and in Washington /: Campaigning at Home and in Washington. (2019)

• Record Type: Book
• Further Information: Note: Paul S. Herrnson, Costas Panagopoulos, Kendall L. Bailey.
• Authors: Herrnson, Paul S; Panagopoulos, Costas; Bailey, Kendall L
• Contents: Tables and Figures; Preface; Authorship and Acknowledgments; Introduction; Chapter 1 The Strategic Context; The Candidate-Centered Campaign; The Institutional Framework; Political Culture; Campaign Technology; The Political Setting; Recent Congressional Elections; Chapter 2 Candidates and Nominations; Strategic Ambition; Passing the Primary Test; Nominations, Elections, and Representation; The Senate; Chapter 3 The Anatomy of a Campaign; Campaign Organizations; Campaign Budgets; Senate Campaigns; Chapter 4 The Parties Campaign; National Agenda-Setting; National, Congressional, and Senatorial Campaign Committees; Strategy, Decision-Making, and Targeting; Campaign Contributions and Coordinated Expenditures; Campaign Services; Outside Campaigns; The Impact of Party Campaigning; Chapter 5 The Interests Campaign; Organizing for Electoral Influence; Strategy, Decision-Making, and Targeting; PAC Contributions; Campaign Services; Outside Campaigns; The Impact of Interest Group Activity; Chapter 6 The Campaign for Resources; Inequalities in Resources; House Incumbents; House Challengers; Candidates for House Open Seats; Senate Campaigns; Single-Candidate Super PACs and 501(c) Organizations; Female Candidates, Political Movements, and Campaign Fundraising; Chapter 7 Campaign Strategy; Voting Behavior; Voters and Campaign Strategy; Gauging Public Opinion; Voter Targeting; The Message; Chapter 8 Campaign Communications; Television Advertising; Radio Advertising; Newspaper Advertising; Direct Mail and Newsletters; Telephone Calls; Digital Advertising; Free Media; Attracting Coverage; Fieldwork; The Importance of Different Communications Techniques; Outside Campaigns; Chapter 9 Candidates, Campaigns, and Electoral Success; House Incumbent Campaigns; House Challenger Campaigns; House Open-Seat Campaigns; Senate Campaigns; Claiming Credit and Placing Blame; Chapter 10 Elections and Governance; The Permanent Campaign; A Decentralized Congress; Political Parties as Centralizing Agents; Responsiveness, Responsibility, and Public Policy; Chapter 11 Campaign Reform; The Case for Reform; Obstacles to Reform; The BCRA and the DISCLOSE Act; The NVRA and the HAVA; Some Ideas for Reform; Notes; Name Index; Index;
• Edition: 8th
• Publisher Details: Washington DC : CQ Press
• Publication Date: 2019
• Extent: 1 online resource (408 pages)
• Languages: English
• ISBNs: 9781544323091; 1544323093
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.