Corporate communication : a guide to theory and practice /: a guide to theory and practice. (2020)

• Record Type: Book
• Further Information: Note: Joep P. Cornelissen.
• Authors: Cornelissen, Joep
• Contents: Part 1: Introduction; Chapter 1: Defining Corporate Communication; Chapter 2: Corporate Communication in Contemporary Organizations; Chapter 3: Corporate Communication in a Changing Media Environment; Part 2: Conceptual Foundations; Chapter 4: Stakeholder Management and Communication; Chapter 5: Corporate Identity, Branding and Corporate Reputation; Part 3: Corporate Communication in Practice; Chapter 6: Communication Strategy and Strategic Planning; Chapter 7: Research and Measurement; Part 4: Specialist Areas in Corporate Communication; Chapter 8: Media Relations; Chapter 9: Employee Communication; Chapter 10: Issues Management; Chapter 11: Crisis Communication; Part 5: New Developments in Corporate Communication; Chapter 12: Leadership and Change Communication; Chapter 13: Corporate Social Responsibility (CSR) and Community Relations
• Edition: Sixth edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2020
• Extent: 1 online resource
• Subjects: 658.45; Communication in management; Business communication
• Languages: English
• ISBNs: 9781529712667
• Related ISBNs: 9781526491985; 9781526491978
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.