Strategic communication for startups and entrepreneurs in China. (2019)

• Record Type: Book
• Further Information: Note: Linjuan Rita Men, Yi Grace Ji, Zifei Fay Chen.
• Authors: Men, Linjuan Rita; Ji, Yi Grace; Chen, Zifei
• Contents: 1 Why Startup Strategic Communication? 2 The State of Startups and Entrepreneurship in China 3 Understanding the Stakeholders of Startups 4 The Functions of Public Relations in Startups 5 Cultivating Stakeholder Relationships for Startups 6 Building an Effective Startup Culture 7 Entrepreneurial Leadership Communication 8 Social Media Communication Strategies for Startups 9 Best Practices of Startup Strategic Communication
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2019
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 659.20951; Business communication -- China; Public relations -- China
• Languages: English
• ISBNs: 9781000028140; 9781000028126; 9781000028133; 9780429274268
• Related ISBNs: 9780367222840
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.