Political campaigning in the U.S. : managing chaos /: managing chaos. (2020)

• Record Type: Book
• Further Information: Note: David A. Jones.
• Authors: Jones, David A (David Adam), 1965-
• Contents: Chapter 1: The Electoral Landscape; Chapter 2: Targeting, Persuasion, and Mobilization; Chapter 3: Voter and Candidate Research; Chapter 4: Earned Media; Chapter 5: Paid Media; Chapter 6: Social Media; Chapter 7: The Ground Game; Chapter 8: Fundraising
• Publisher Details: Lanham : Rowman & Littlefield Publishers
• Publication Date: 2020
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 324.70973; Campaign management -- United States; Voting research -- United States; Mass media -- Political aspects -- United States; Social media -- Political aspects -- United States; Campaign funds -- United States
• Languages: English
• ISBNs: 9781538115206
• Related ISBNs: 9781538115183; 9781538115190
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.