B2B-Online-Marketing und Social Media : Handlungsempfehlungen und Best Practices /: Handlungsempfehlungen und Best Practices. ([2020])

• Record Type: Book
• Further Information: Note: Ralf T. Kreutzer, Andrea Rumler, Benjamin Wille-Baumkauff.
• Other Names: Kreutzer, Ralf T; Rumler, Andrea; Wille-Baumkauff, Benjamin
• Contents: Charakterisierung von B2B-Märkten.- Instrumente des Online-Marketings.-Social-Media-Marketing.- Mobile Anwendungen des Online-Marketings.- Trends im Online-Marketing.- Rechtliche Rahmenbedingungen des Online-Marketings.
• Edition: 2., vollstandig uberarbeitete und erweiterte auflage
• Publisher Details: Wiesbaden, Germany : Springer Gabler
• Publication Date: 2020
• Extent: 1 online resource (409 pages)
• Subjects: 658.8/72; Industrial marketing; Internet marketing; Social media; Internet marketing; Social media; Electronic books
• Languages: German
• ISBNs: 3658276754; 9783658276751
• Related ISBNs: 3658276746; 9783658276744
• Notes: Note: Description based on online resource; title from digital title page (viewed on November 23, 2020).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.