The public relations writer's handbook. (2020)

• Record Type: Book
• Further Information: Note: Whitney Lehmann.
• Authors: Lehmann, Whitney
• Contents: What is public relations writing? Purpose, process, style, form and tone -- Media relations. News releases and other types of releases -- Media pitches -- Media advisories/alerts -- Public service announcements -- Media kits -- Storytelling. Interviewing -- Background materials and backgrounders -- Fact sheets -- Bio sketches -- News writing -- Feature writing -- Writing for digital media. Email and writing for the web -- Writing for social media -- Business and executive communications. Letters and memos -- Speech writing -- Writing for events. Talking points and run of show -- Shot lists and photo captions -- Afterword.
• Publisher Details: New York, NY : Routledge
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (xviii, 183 pages), illustrations
• Subjects: 659.2; Public relations -- Authorship -- Handbooks, manuals, etc; Publicity -- Handbooks, manuals, etc; Public relations -- Authorship; Publicity; BUSINESS & ECONOMICS / Public Relations; BUSINESS & ECONOMICS / Business Communication / General; Electronic books; Handbooks and manuals
• Languages: English
• ISBNs: 9781351261920; 1351261924; 9781351261913; 1351261916; 9781351261890; 1351261894; 9781351261906; 1351261908
• Related ISBNs: 9780815365297; 0815365292; 9780815365280; 0815365284
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from resource home page (Taylor & Francis, viewed March 17, 2020).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.