How to get published in the best marketing journals. ([2019])

• Record Type: Book
• Further Information: Note: Edited by David W. Stewart (Loyola Marymount University, Los Angeles) and Daniel M. Ladik (Seton Hall University, US).
• Editors: Stewart, David W; Ladik, Daniel M
• Other Names: Edward Elgar Publishing, publisher.
• Contents: List of figures and tables -- Biographies of editors and contributors -- Preface -- Acknowledgements -- Section i The publication process -- Introduction to section i -- 1 The contribution continuum revisited / Daniel M. Ladik and David W. Stewart -- 4: 2 John O. Summers (2001), 'Guidelines for conducting research and publishing in marketing: From conceptualization through the review process', journal of the academy of marketing science, 29 -- (4), Fall, 405-15 17 3 Publishing ethics: managing for success / O.C. Ferrell and Linda Ferrell -- 2:8 section ii Tailoring your work to your audience -- Introduction to section ii 46 4 on the positioning of research papers in the marketing discipline / Gary L. Frazier -- 47 5 how to publish consumer research based on experiments in the top marketing journals / Cornelia 'Connie' Pechmann -- 5:3 6 John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), 'From academic research to marketing practice: Exploring the marketing science value chain', international journal of research in marketing, 31 -- (2), June, 127-40 70 7 Deborah J. Macinnis (2011), 'A framework for conceptual contributions in marketing', Journal of marketing, 75 -- (4), July, 136-54 84 8 publishing marketing strategy papers in scholarly journals v. Kumar -- 10:3 9 so, you want to write policy-relevant articles? / Ronald Paul Hill -- 12:6 10 Publishing in international marketing: challenges, opportunities, and guideposts / Constantine S. Katsikeas -- 13:8 11 sample design for research in marketing vikas mittal -- 15:7 Section iii Reviews and the revision process -- Introduction to section iii 175 12 Donald R. Lehmann and Russell S. Winer (2017), 'The role and impact of reviewers on the marketing discipline', Journal of the academy of marketing science, 45 -- (5), September, 587-92 177 13 How papers get better before they get published / Ruth N. Bolton -- 18:3 14 The service-dominant logic journey: from conceptualization to publication / Stephen L. Vargo -- Section iv Final thoughts Introduction to section iv 15 / David W. Stewart (2008), 'Academic publishing in marketing: best and worst practices', European business review, special issue: Academic journals and academic publishing, 20 -- (5), 421-33 199 16 Responding to reviewers: Lessons from 17 years of editor experience at Duke University / Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances Luce and Richard Staelin -- 21:2 Index.
• Publisher Details: Cheltenham, UK Northampton, MA : Edward Elgar Publishing
• Publication Date: 2019
• Extent: 1 online resource (xxi, 228 pages)
• Subjects: 070.5/72; Scholarly publishing; Marketing research; Publishers and publishing; Electronic books
• Languages: English
• ISBNs: 9781788113700; 1788113705
• Related ISBNs: 1788113691; 9781788113694
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on December 02, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.