Doing Research in the Business World. (2019)

• Record Type: Book
• Further Information: Note: David E Gray.
• Authors: Gray, David E
• Contents: Chapter 1: Introduction; Part A: Principles and Planning for Research; Chapter 2: Theoretical Perspectives and Research Methodologies in Business; Chapter 3: Selecting and Planning Business Research Proposals and Projects; Chapter 4: Business Research Ethics; Chapter 5: Searching, Critically Reviewing and Using the Literature in Business; Part B: Research Methodology and Design; Chapter 6: Quantitative Research Design; Chapter 7: Qualitative Research Design; Chapter 8: Mixed Methods Research Design; Chapter 9: Sampling Strategies in Business; Chapter 10: Designing Descriptive and Analytical Surveys for Business; Chapter 11: Designing Case Studies for Business; Chapter 12: Designing Evaluations in Business; Chapter 13: Action Research and Change in Business; Part C: Data Collection Methods; Chapter 14: Questionnaires; Chapter 15: Interviewing; Chapter 16: Non-participant Observation; Chapter 17: Ethnography and Participant Observation; Chapter 18: Focus Groups; Chapter 19: Unobtrusive Measures; Chapter 20: Visual Methods; Chapter 21: Digital Methods; Chapter 22: Secondary Data Analysis; Part D: Analysis and Report Writing; Chapter 23: Getting Started with SPSS; Chapter 24: Analysing and Presenting Quantitative Data; Chapter 25: Getting Started with NVivo; Chapter 26: Analysing and Presenting Qualitative Data; Chapter 27: Writing up the Research in a Business Report; Chapter 28: Preparing for Business Presentations and for Vivas
• Edition: 2nd
• Publisher Details: London : SAGE Publications Ltd
• Publication Date: 2019
• Extent: 1 online resource (896 pages)
• Languages: English
• ISBNs: 9781529700442; 1529700442
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.