Place branding : connecting tourist experiences to places /: connecting tourist experiences to places. (2020)

• Record Type: Book
• Further Information: Note: Edited by Pantea Foroudi, Chiara Mauri, Charles Dennis and T C Melewar.
• Editors: Foroudi, Pantea, 1974-
• Contents: PART I: INTRODUCTION 1 Place branding: A cross-road between academics of many disciplines and practitioners 2 Tourisms and Tourists: Where are People Going? PART II: THE TOURIST EXPERIENCE 3 Visitor’s experience and other drivers of length of stay at a destination 4 Beyond Mountain and Snow. Holiday experiences in winter mountain destinations 5 Assessment and measurement of destination image through user-generated content 6 Developing a ‘customer based place brand equity – destination branding’ instrument PART III: PLACE BRANDING: A CUSTOMER-BASED VIEW 7 A land for all season: The Effect of Travelers’ Orientation on Awareness, Satisfaction, Place image, and Travelers’ loyalty 8 Exploring the Nation Brand Perception of Ghana 9 WHISPERING EXPERIENCE: Configuring the Symmetrical and Asymmetrical Paths to Travellers’ Satisfaction and Passion 10 Towards the development of community commitment based on musical events in the Dominican Republic PART IV: DESTINATION BRAND MANAGEMENT 11 Rethinking the nexus of TV series / movies and destination image: Changing perceptions through sensorial cues and authentic identity of a city 12 TOWARD A COUNTRY-BRANDING FRAMEWORK: A COMPARATIVE ANALYSIS 13 Web Communication for Tourist Destination. Analysis of Tourism Websites of the 28 Member States of the European Community 14 Examining the destination website: A case of VisitTatarstan 15 Wine and food tourism and place identity: the strategic role of local networks 16 Moving beyond the ‘traditional Kodak moment’? Examining virtual data collection in place research PART V: CONCLUSIONS 17 Place branding in context:Currentchallenges, global changesand futuretrends
• Publisher Details: Abingdon, Oxon New York, NY : Routledge
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource
• Subjects: 910.68/8; Tourism; Branding (Marketing); Branding (Marketing); Tourism; BUSINESS & ECONOMICS / General; Electronic books
• Languages: English
• ISBNs: 1315600560; 9781317080640; 1317080645; 9781317080657; 1317080653; 9781315600567
• Related ISBNs: 9781472455925
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on January 27, 2020).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.