Marketing and Smart Technologies : Proceedings of ICMarkTech 2019 /: Proceedings of ICMarkTech 2019. (2019)

• Record Type: Book
• Further Information: Note: Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović.
• Editors: Rocha, Álvaro; Reis, José Luís; Peter, Marc K; Bogdanović, Zorica
• Contents: The Digital Advertising Conceptual Flow - A Literature Review.- Featured Snippets Results in Google Web Search: An Exploratory Study.- Willingness to pay a premium price for streaming services: the role of trust in services.- Websites as spaces of confluence: narratives and the pursuit of legitimacy.- User Behavior: The Case of Instagram.- The Influence of YouTubers in Consumer Behavior.
• Publisher Details: Singapore : Springer
• Publication Date: 2019
• Copyright Date: 2020
• Extent: 1 online resource (458 pages)
• Subjects: Engineering; Computational intelligence; Artificial intelligence; Data mining; Computers -- Intelligence (AI) & Semantics; Computers -- Data Processing; Computers -- Database Management -- Data Mining; Artificial intelligence; Databases; Data mining; Technology & Engineering -- Engineering (General); Engineering--Data processing
• Languages: English
• ISBNs: 9789811515644
• Related ISBNs: 9789811515637
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.