The golden age of data : media analytics in study & practice /: media analytics in study & practice. (2020)

• Record Type: Book
• Further Information: Note: Edited by Don A. Grady ; associate editors, Ann Hollifield and Amanda Sturgill.
• Editors: Grady, Don A
• Contents: Part I: Media Analytics: study and practice. Media analytics and audiences -- The new age of media analytics -- Part II: Curriculum and instruction: teaching legacy and social media analytics. The pioneers of media analytics in higher education -- Cultivating analytics proficiency in communication undergraduates: a sequence of social media active learning experiences in an applied research class -- E quipping the media analytics toolbox: a study of the skills required for entry and mid-level media analytics jobs -- Integrating digital analytics across the journalism and mass communication curricula: metrics, tools, and service learning -- The data backstory and thoughts on data visualization teaching content -- Part III: Applied data-driven decision making in the real world of local media. Research data in the real world of local media -- Media research in transition: applying micro-level audience data to macro-level decision-making -- Part IV: Analysis and interpretation: researching content and audiences using media analytics. Prevalence of media analytics content in accredited colleges and universities -- Measurement uncertainty in the pursuit of audience engagement -- Engagement metrics that matter -- Winning over fans: how sports teams use live-tweeting to maximize engagement -- A gentle introduction to R for numerical analysis and visualization -- Part V: Media analytics: undergraduate research. Learning about audiences in-depth: complementing analytics with other research -- Using analytics to assess the altgov vs. official government on Twitter -- Comparing type and type diabetes online communities: a natural language processing study -- #thisiswe: a content analysis of live Tweets of This is us
• Publisher Details: New York, NY Abingdon, Oxon : Routledge
• Publication Date: 2020
• Copyright Date: 2020
• Extent: 1 online resource (xx, 278 pages), illustrations
• Subjects: 302.23; Mass media -- Audiences; Mass media -- Audiences -- Statistics; Data mining; Web usage mining; Mass media -- Research -- Methodology; Social media -- Research -- Methodology; LANGUAGE ARTS & DISCIPLINES / Communication; Data mining; Mass media -- Audiences; Mass media -- Research -- Methodology; Web usage mining; Electronic books; Statistics
• Languages: English
• ISBNs: 9780429276859; 0429276850; 1000713903; 9781000717815; 9781000721720; 1000721728; 9781000713909
• Related ISBNs: 100071781X; 9780367227913; 0367227916
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from resource home page (Taylor & Francis, viewed February 28, 2020).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.