Strategic Digital Transformation : A Results-Driven Approach /: A Results-Driven Approach. (2019)

• Record Type: Book
• Further Information: Note: Alex Fenton, Gordon Fletcher, Marie Griffiths.
• Editors: Fenton, Alex; Fletcher, Gordon; Griffiths, Marie
• Contents: PART I: Understanding the digital in business. 1 Why do strategic digital transformation? GORDON FLETCHER, ALEX FENTON AND MARIE GRIFFITHS. 2 How to critically understand the digital landscape. GORDON FLETCHER, ALEX FENTON AND MARIE GRIFFITHS. 3 What is digital business maturity? ALEX FENTON, GORDON FLETCHER AND MARIE GRIFFITHS. 4 Who are my competitors and what is my relationship to them? MARIE GRIFFITHS, ALEX FENTON AND GORDON FLETCHER. 5 Managing the digital transformation of an organisation. TIM GRIGGS, MARIE GRIFFITHS AND GORDON FLETCHER. 6 How to become a digitally enabled and visionary leader. ALEX FENTON, TINA JUDIC AND GORDON FLETCHER. PART II: Digitally transforming the organisation. The external drivers for change. 7 Horizon scanning: cautionary tales. MARIE GRIFFITHS, ALEX FENTON AND GORDON FLETCHER. 8 The challenge of new, ever-changing technology and how to keep up. MARIE GRIFFITHS, DAVID KREPS AND GORDON FLETCHER. 9 Conducting a competitor analysis in the digital age. ALEX FENTON, KATRINA GALLAGHER AND ALEKSEJ HEINZE. 10 Understanding how others see your organisation. SUZANNE KANE. Internal motivations: wanting to change the organisation. 11 Doing a forensic internal audit of your organisation: skills, resources, culture, resistance. ALEKSEJ HEINZE AND GORDON FLETCHER. 12 The value of transparency, sharing, customisation, boldness and openness. MICK HIDES, ALEX CONNOCK AND GORDON FLETCHER. 13 Overcoming the legacy of processes, systems and people. GORDON FLETCHER AND MARIE GRIFFITHS. Planning to change: becoming a data-driven organisation. 14 Tactics to build your digital strategy. ALEX FENTON, KATRINA GALLAGHER AND RICHARD GEORGE. 15 What to plan and when to make decisions with data. GORDON FLETCHER, MARIE GRIFFITHS AND RICHARD DRON. 16 How to create responsive business models. MARIE GRIFFITHS AND GORDON FLETCHER. PART III: Making your plans happen: acting and engaging. 17 Visible change and inspiring others: making events that challenge innovation. ALEX FENTON, NAOMI TIMPERLEY AND ROSY BOARDMAN. 18 Managing your human resources: sequential-tasking and maker time. ALEX FENTON AND JONATHAN LORD. 19 Enabling organisational change: co-creation, co-production and co-consumption. MARIE GRIFFITHS AND RICHARD DRON. 20 Service innovation and transformation: the case of WeChat. YUN CHEN AND WU ZHAO. PART IV: Assessing your success. 21 Permanently embed innovation into your organisation: always interconnected. ALEX FENTON AND NAOMI TIMPERLEY. 22 Measuring the digital transformation in an organisation: audit to discover what value was added. ALEX FENTON, WASIM AHMED AND MICK HIDES. 23 Read me first: the importance of continuous change. MARIE GRIFFITHS, GORDON FLETCHER AND ALEX FENTON.
• Edition: 1st
• Publisher Details: Routledge
• Publication Date: 2019
• Extent: 1 online resource (216 pages), (50 illustrations)
• Languages: English
• ISBNs: 9780429670374; 0429670370
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.