Consuming Cultural Hegemony : Bollywood in Bangladesh /: Bollywood in Bangladesh. (2019)

• Record Type: Book
• Further Information: Note: Harisur Rahman.
• Authors: Rahman, Harisur
• Contents: Acknowledgements Preface List of Abbreviation List of Figures List of Tables Chapter 1: Introduction Toward the research problematics Conceptual scheme From 'cultural subscription' to cultural distinction Cultural hegemony Regional modernity as hegemony Ethnographic setting Field setting Sampling and sample size Data collection and analysis techniques Hiatus in the fieldwork Ethical considerations Chapter outline References Chapter 2: From Partition to Hegemony: Bangladesh and Bangladeshi Films in the South Asian Context Background Bangladesh and its polemics with South Asia Bangladesh's love-hate relationship with Indian film Film circulation and viewership in colonial East Bengal Sound, 'Islamicate' culture and the crossover appeal of Hindi films Film circulation and viewership in East Pakistan Film circulation and viewership in independent Bangladesh References Filmography Chapter 3: Ethnographic Fieldwork: The Self as an Informant and an Observer Part one: Me as an informant My film-watching epiphany Film and my rural middle-class identity Film and my urban middle-class identity Part two: Me as an observer Defining the field and the value of multi-sited ethnography Entering into the field Experience in the CD/DVD stores: A space between 'native' and 'non-native' Experience with the cable operators Experience with the viewers Conclusion References Filmography Chapter 4: The Political Economy, Materiality and the Visceral Experience of Cable Television Materiality of media and the creation of space Background of cable TV in Bangladesh Stages of circulation The arrival of DTH and the creation of the own control room Defining and controlling cable operators' areas Roles of cable operators and their interactions with subscribers Number of cable TV channels and films per week Conclusion References Chapter 5: The Cultural Economy of the CD/DVD Store and the Creation of Space Background The (re)production of CD/DVDs Promotion and pricing of CD/DVD CD/DVD placement, supply and demand Selling and persuasion strategies Volume of circulation of a new Hindi film The CD/DVD business in transition Conclusion References Filmography Chapter 6: Culture of Copying and Copying of Culture: Media 'Piracy' in Bangladesh Culture of copying instead of 'piracy' Media 'piracy', IP law, and Bangladesh Copying in Dhaka's CD/DVD market Indian films and music via 'video/movie channels' The circulation of Indian films and music via FTP and the internet Indian film music via mobile and FM radio Viewers' practices and perceptions about copying and circulation Conclusion References Chapter 7: Belonging to Class: Hindi Film and the Formation of Middle Class Audience in Bangladesh Putting the film audience into perspective Defining class through cultural tastes Middle-class morality and film viewership Viewer interest in Hindi films and stars Viewer interest in Bollywood fashion and beauty Bollywood fashion at Dhaka's Eid market Conclusion References Filmography Chapter 8: Negotiating Mediated Modernity and Culture: When 'Soft Power' Becomes Hard Negotiating 'soft power' Controversy over theatrical access to Indian films Arguments against showing Hindi films in Bangladeshi theatres Arguments for showing Hindi films in Bangladeshi theatres Viewers' opinions on theatrical access to Indian films Conclusion References Filmography Chapter 9: Bollywoodization or Ghettoization? The Bangladeshi Dream Factory is in Disarray The Bollywoodization of Bangladeshi films Labeling film with poverty The 'discourse of obscenity' and the alienation of the middle class The gentrification of bikolpo dhara (the alternative stream) Conclusion References Filmography Chapter 10: Summary and Conclusion ` Background Media circulation of culture Copying and the commoditization of culture From cultural consumption to cultural hegemony Hegemony versus resistance The hegemony of Bollywood and the marginalized film industry in South Asia References Index.
• Publisher Details: Cham : Palgrave Macmillan
• Publication Date: 2019
• Copyright Date: 2020
• Extent: 1 online resource (243 pages)
• Subjects: Culture-Study and teaching; Motion pictures--Asia; Ethnology--Asia; Social Science -- General; Performing Arts -- General; Social Science -- Media Studies; Cultural studies; Film, TV & radio; Sociology; Motion pictures; Culture; Mass media; Communication
• Languages: English
• ISBNs: 9783030317072
• Related ISBNs: 9783030317065
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.