The microbrewery handbook : craft, brew, and build your own microbrewery success /: craft, brew, and build your own microbrewery success. (2019)

• Record Type: Book
• Further Information: Note: D.C. Reeves.
• Authors: Reeves, D. C
• Contents: Foreword xi Acknowledgments xiii 1. Before You Begin 1 2. How to Use This Book 8 Part I: The Basics 13 3. State of the Industry – for Now 15 4. Focus on Your Taproom First 20 5. How to Differentiate Your Brewery 28 6. Industry Q&A: Dogfish Head CEO Sam Calagione 33 Part II: Building Your Microbrewery 37 7. Tips to Start Your Business Plan 39 8. Figuring Out Your Financials 42 9. Finance Q&A with Bhramari Brewing CEO Audra Gaiziunas 52 10. Finding the Dollars to Get Started 60 11. Sizing up the Brewery 67 12. The Wonderful World of Permitting and Zoning 72 13. What to Ask Your Architect and Contractors 76 14. Best Practices Q&A: Jester King Founder Jeffrey Stuffings 81 Part III: The Keys to Success: Leadership and Company Culture 93 15. The Start to a Successful Brewery: Keys to Strong Leadership 95 16. How to Hire Well and Eliminate Turnover in Three Steps 99 17. How to Have Happy Employees 111 18. Common Barriers to a Strong Company Culture 120 19. Employee Engagement Q&A: Quint Studer 127 Part IV: Creating an Incredible Customer Experience 139 20. Customer Service Tips 141 21. How to Program Your Taproom to Build Revenue 146 22. Keys to Improving Day-to-Day Taproom Operations 156 23. The Value of Finding and Preserving Mentorship 164 24. Best Practices Q&A: Burial Beer Co. Co-Founder Doug Reiser 168 Part V: Getting the Word Out: Branding, Social Media, and Public Relations 181 25. Why Branding Matters 183 26. Tips for Improving Your Social Media Presence 186 27. How to Get the Local Media on Your Side 195 Part VI: Capturing the Heart of Your Brewery: How to Love Your Community 199 28. Love Your Community, and It Will Love You Back 201 29. Community Q&A: Creature Comforts Brewing Co.’s Matt Stevens 206 Appendix 1. Perfect Plain Brewing Co.: Manage Up Employee Questionnaire 215 Appendix 2. Perfect Plain Brewing Co.: New Hire Checklist 219 Appendix 3. Core Values and Standards of Behavior 227 Glossary 233 About the Author 237 Index 239
• Edition: 1st
• Publisher Details: Hoboken, New Jersey : John Wiley & Sons, Inc
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 663.42068; Microbreweries; Beer industry; New business enterprises
• Languages: English
• ISBNs: 9781119598053
• Related ISBNs: 9781119598039
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.