Applied communication research methods : getting started as a researcher /: getting started as a researcher. (2019)

• Record Type: Book
• Further Information: Note: Michael Boyle, Mike Schmierbach.
• Authors: Boyle, Michael P, 1975-; Schmierbach, Mike, 1976-
• Contents: Unit 1: Basic principles of research and a guide to using the book Unit 2: Basic concepts of research Unit 3: Scholarly research and the creation of knowledge Unit 4: Ethical research Unit 5: Concept explication & measurement Unit 6: Reliability and validity Unit 7: Effective measurement Unirt 8: Sampling Unit 9: Experiments & Threats to validity Unit 10: Survey Research Unit 11: Content analysis Unit 12: Qualitative research Unit 13: Qualitative data analysis Unit 14: Descriptive statistics Unit 15: Principles of inferential statistics Unit 16: Multivariate inferential statistics
• Edition: Second edition
• Publisher Details: London : Routledge
• Publication Date: 2019
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 302.2072; Communication -- Research -- Methodology
• Languages: English
• ISBNs: 9781000762884; 9781000762785; 9781000762839; 9780429296444
• Related ISBNs: 9780367178710; 9780367178727
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.