Digital Marketing Fundamentals : From Strategy to ROI /: From Strategy to ROI. (2019)

• Record Type: Book
• Further Information: Note: Marjolein Visser, Berend Sikkenga, Mike Berry.
• Authors: (Marketing executive), Visser, Marjolein; Sikkenga, Berend; Berry, Mike
• Contents: 1. Digital Marketing 2. Strategy and Business Models 3. Market Sensing 4. Product Realisation 5. Customer Acquisition: Digital Branding 6. Customer Acquisition: Recruiting Visitors Through Owned or Earned Channels 7. Customer Acquisition: Recruiting Visitors Through Paid Channels 8. Customer Acquisition: Sales and Pricing 9. Order Processing 10. Customer Relationship Management 11. Designing Effective Websites 12. Digital Analytics 13. Planning and Organization
• Edition: 1st
• Publisher Details: Routledge
• Publication Date: 2019
• Extent: 1 online resource (640 pages)
• Languages: English
• ISBNs: 9781000035322; 1000035328
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.