Business intelligence and analytics in small and medium enterprises. (2019)

• Record Type: Book
• Further Information: Note: Edited by Pedro Novo Melo, Carolina Machado.
• Editors: Melo, Pedro Novo; Machado, Carolina, 1965-
• Contents: 1. Process Mining – Prerequisites and Their Applicability for Small and Medium-sized Enterprises Alexander Zeisler, Christopher Bernhard and Julian Marius Müller 2. Using Customer Analytics to Succeed: The Case of Mexican SMEs Laura Zapata-Cantú, Teresa Treviño, and Flor Morton 3. Data Management Software Solutions for Business Sustainability – An Overview Mihaela-Filofteia Tutunea 4. A Paradigm Shift in Accounting and Auditing in the Era of Big Data Adelaide Martins, Ana Paula Silva and Alexandra Fontes 5. Mobile Advertising Framework: Format, Location and Context Bilal Aslam and Heikki Karjaluoto 6. Marketing Analytics: Why Measuring Web and Social Media Matters Xabier Martínez-Rolán and Teresa Piñeiro-Otero 7. Managers’ Perception of Business Intelligence Capability of SMEs in Turkey Mine Afacan Findikli, Mustafa Sundu and Okan Yaşar 8. The Development of Loyalty Programs in the Retail Sector Muniba Rauf and Heikki Karjaluoto 9. Business Intelligence, Big Data, and Data Governance Hélder Quintela, Davide Carneiro and Luís Ferreira
• Edition: 1st
• Publisher Details: Boca Raton : CRC Press
• Publication Date: 2019
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 658.472; Small business -- Data processing; Business intelligence
• Languages: English
• ISBNs: 9780429509360; 9780429508745; 9780429509988; 9780429056482
• Related ISBNs: 9780367173883
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.