Political brands. ([2019])

• Record Type: Book
• Further Information: Note: Ciara Torres-Spelliscy.
• Authors: Torres-Spelliscy, Ciara
• Contents: Front Matter; Copyright; Contents; Acknowledgments; Branding itself: an introduction; PART I The legal landscape; 1. Branding truth; 2. Branding corruption; 3. Branding corporations; PART II Branding infecting politics; 4. Branding partisanship; 5. Branding candidates on TV; 6. Branding candidates online; PART III When branding gets pernicious; 7. Branding the news; 8. Branding treason; 9. Branding racism; PART IV Rejecting toxic brands; 10. Branding greed; 11. Branding boycotts; 12. Branding tragedy; Epilogue: needed reforms; Index
• Publisher Details: Cheltenham, Glos Northampton, Massachusetts : Edward Elgar Publishing
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 324.70973; Advertising, Political -- United States; Branding (Marketing) -- Political aspects; Advertising, Political; United States; Electronic books
• Languages: English
• ISBNs: 9781789901825; 1789901820
• Related ISBNs: 1789901812; 9781789901818
• Notes: Note: Description based on online resource; title from digital title page (viewed on September 20, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.