Atmospheric turn in culture and tourism : place, design and process impacts on customer behaviour, marketing and branding /: place, design and process impacts on customer behaviour, marketing and branding. (2019)

• Record Type: Book
• Further Information: Note: Edited by Michael Volgger, Dieter Pfister.
• Editors: Volgger, Michael; Pfister, Dieter
• Contents: Chapter 1. Introduction; Michael Volgger and Dieter Pfister Part 1: Atmosphere and culture Chapter 2. Philosophy of the atmospheric turn; Thomas Latka Chapter 3. The concept of atmosphere from a multidisciplinary perspective; Dieter Pfister Chapter 4. Describing and creating atmospheres; Dieter Pfister Chapter 5. Architectural governance and the coordination of building culture: An exploratory reflection; Michael Volgger, Harald Pechlaner, Anna Scuttari and Elsa Innerhofer Chapter 6. Enhancing understanding: The atmospheric dimension of communication as a catalyst for creating deeper human understanding; Thomas Herdin Chapter 7. Changing atmospheres - On the duration and exploration of urban experiences; Andreas Rauh Chapter 8. The effects of atmospheres; Rainer Kazig Chapter 9. Combining brand theory with space and atmosphere theory; Dieter Pfister Part 2: Atmosphere in tourism, hospitality and events Chapter 10. Staging genius loci: Atmospheric interventions in tourism destinations; Michael Volgger Chapter 11. Travel beautifully: The role of aesthetics in experience design; Ksenia Kirillova and Philipp Wassler Chapter 12. Social aspects of tourism atmosphere and emotional contagion in destinations; Kemal Gurkan Kucukergin and Bekir Bora Dedeoglu Chapter 13. Atmospheric turn and digitisation as chances for a sustainable destination management; Christian Laesser, Dieter Pfister and Pietro Beritelli Chapter 14. From flow analysis to shared insight to planning for impact - The development campaign of Altdorf (CH); Pietro Beritelli Chapter 15. Does the living space prevent destination development? The Bavarian town of Eichstaett as a space of possibilities; Harald Pechlaner, Daniel Zacher, Elina Gavriljuk and Christian Eckert Chapter 16. What Colour and Light Do in Service Atmospherics: A Neuro-marketing Perspective; Emrah Ozkul, Hakan Boz, Bilsen Bilgili and Erdogan Koc Chapter 17. In search of underwater atmosphere: A new diving world on artificial reefs; Caglar Bideci and Carl Cater Chapter 18. Authenticity as a contributor to satisfaction with arts events: The moderating role of involvement; Bilge Aykol, Manolya Aksatan and İlayda İpek Chapter 19. Extending a festival's social atmosphere online: The Case of Fotografia Europea; Lorenzo Mizzau, Fabrizio Montanari and Marta Massi Chapter 20. Silence as a moment of luxury: Insights from contemporary travellers visiting churches; Hannele Kauppinen-Räisänen, Helene Cristini and Marie-Nathalie Jauffret Chapter 21. Capricornia - an atmosphere of 'otherness'; Christof Pforr and Michael Volgger Chapter 22. How advertising eAtmospherics impact consumer behaviour: Evidence from true field experiments in hospitality and tourism; Arch G. Woodside, Pedro Mir Bernal and Bomi Kang.
• Publisher Details: United Kingdom : Emerald Publishing
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 338.4791; Tourism; Tourism -- Social aspects
• Languages: English
• ISBNs: 9781838670726; 9781838670702
• Related ISBNs: 9781838670719
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.