Business Analytics : A Management Approach /: A Management Approach. (2019)

• Record Type: Book
• Further Information: Note: Richard Vidgen, Sam Kirshner, Felix Tan.
• Authors: Vidgen, Richard; Kirshner, Sam; Tan, Felix
• Contents: Introduction.- Business Analytics Development.- Data and Information.- Data Exploration.- Clustering and Segmentation.- Multiple Linear Regression.- Classification and Regression Trees (CART).- Visualization and Communication.- Automated Machine Learning.- R.- Working with Unstructured Data.- Social Networks.- Business Analytics Methodology.- Design and Agile Thinking.- Ethical Aspects.- Appendix A: Dataset Descriptions.- Appendix B: GoGet Case Study.- Appendix C: Business Analytics Capability Assessment (BACA) Survey.
• Publisher Details: London : Red Globe Press
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource (430 pages)
• Subjects: Business; Management science; Market research; Data mining; Big data; Computers -- Database Management -- Data Mining; Computers -- Database Management -- General; Business & Economics -- Industries -- Computer Industry; Data mining; Databases; Business mathematics & systems; Business & Economics -- Marketing -- Research; Market research
• Languages: English
• ISBNs: 9781352007268
• Related ISBNs: 9781352007251
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.