Fashion and film moving images and consumer behavior /: moving images and consumer behavior. ([2020])

• Record Type: Book
• Further Information: Note: Peter Bug, editor.
• Other Names: Bug, Peter
• Contents: Intro; Contents; Editor and Contributors; List of Figures; List of Tables; 1 An Introductory Viewpoint to Fashion and Film; 1.1 The Fashion and Film Relation; 1.2 The Holistic View on Fashion and Film; References; Contemporary Traditional Use of Films in Fashion; 2 Cinema Films Influencing Fashion; 2.1 Film and Costume Design; 2.2 Influence of Film on Fashion; 2.3 Methodology; 2.4 Case Study General Influence of Film on Fashion; 2.4.1 The Hunger Games; 2.4.2 The Great Gatsby; 2.4.3 Case Study Product Placement in "The Devil Wears Prada"; 2.5 Conclusion; References 3 Fashion and Fashion Advertisement in TV-Study Germany3.1 Television and Fashion; 3.2 Methodology; 3.3 Results and Discussion; 3.3.1 Fashion Content in the Selected TV Channel's Schedules; 3.3.2 Fashionable Channels and Series; 3.3.3 Success of Fashion in TV; 3.3.4 Fashion Advertisement Spots in TV; 3.3.5 Fashion Content in Streaming Services; 3.3.6 Impact on Consumer Behavior; 3.4 Conclusion and Outlook; References; 4 Fashion Product Placement in International TV Series; 4.1 Product Placement in TV Series; 4.1.1 Definitions and Types of Product Placement 4.1.2 Video Streaming Platforms Becoming the New Television4.1.3 Use of Fashion Product Placement in TV Series; 4.1.4 Future Product Placement; 4.2 Method for Analyzing Product Placement in TV Series; 4.3 Product Placement Analysis Results; 4.3.1 SATC Facts and the Series' Influence on Fashion; 4.3.2 Strongest Brands; 4.3.3 Strongest Placement Categories; 4.3.4 Strongest Product Placement Types and Forms; 4.3.5 Plot and Character Connection Level; 4.3.6 Placements Depending on Viewing Figures and Popularity; 4.4 Discussion; 4.4.1 Effectiveness and Value of PP in the TV Show "Sex and the City" 4.4.2 Chances for the Fashion Industry and Potential of PP4.4.3 Limitations, Future Research and Conclusion; References; Social Media Altering the Use of Moving Images in Fashion; 5 YouTube Fashion Videos; 5.1 Social Media Video Marketing and YouTube; 5.2 Methodology; 5.3 Empirical Study: The Use of YouTube as a Marketing Instrument for Fashion Brands; 5.3.1 Results; 5.3.2 Evaluation and Discussion; 5.4 Conclusion; References; 6 Instagram Fashion Videos; 6.1 Fashion and Film in Instagram; 6.1.1 Classification: Types of Videos on Instagram; 6.1.2 Classification: Image and Product Videos 6.1.3 Resume6.2 Empirical Method; 6.2.1 Selection of the Brands to Be Analyzed; 6.2.2 Criteria Catalog for the Evaluation of Instagram Videos; 6.3 How Brands Make Use of Fashion and Film on Instagram; 6.3.1 Results of the Empirical Study; 6.3.2 Evaluation and Discussion; 6.4 Conclusion and Implications; References; 7 Self-referencing Fashion Brand Films; 7.1 Video and Social Media; 7.2 Analyzing Method; 7.3 Film Parameters and Film Content; 7.3.1 Analysis of Parameters; 7.3.2 Story Content Analysis; 7.4 Conclusion; References; 8 Music Videos and Fashion Business-Hip-Hop Study
• Publisher Details: Singapore : Springer
• Publication Date: 2020
• Extent: 1 online resource (305 p.)
• Subjects: 687.068/8; Fashion merchandising; Consumer behavior; Clothing and dress in motion pictures; Clothing and dress on television; Clothing and dress in motion pictures; Clothing and dress on television; Consumer behavior; Fashion merchandising; Electronic books; Electronic books
• Languages: English
• ISBNs: 9789811395420
• Related ISBNs: 981139542X; 9789811395413
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.