Understanding personalization : new apects of design and consumption /: new apects of design and consumption. (2019)

• Record Type: Book
• Further Information: Note: Iryna Kuksa.
• Authors: Kuksa, Iryna; Fisher, Tom; Kent, Anthony
• Contents: PART 1 Personalisation: expectations, challenges and reality 1. The contemporary phenomenon of personalisation 2. Personalising consumption or consuming personalisation 3. The ethical dilemma of personalisation PART 2 Digital personalisation 4. Delivering personalised, digital experience 5. Predictive personalisation: are we watching or being watched? 6. Personalisation: what the experts think PART 3 Tailor personalisation 7. Individualisation of markets: towards personalisation 8. Consumers and producers: whose personalisation is it? 9. Customisation and co-creation: an evolving complexity PART 4 Personalisation by material engagement 10. Personalisation and the category of the person 11. Persons consuming 12. Persons repairing: reficio ergo sum PART 5 Back to the personalised future 13. Lessons learned: personalising the future, personalising ourselves
• Publisher Details: Oxford : Chandos Publishing
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 658.5752; Product design; Consumption (Economics) -- Social aspects
• Languages: English
• ISBNs: 9780081019887
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.