The psychology of micro-targeted election campaigns. (2019)
- Record Type:
- Book
- Title:
- The psychology of micro-targeted election campaigns. (2019)
- Main Title:
- The psychology of micro-targeted election campaigns
- Further Information:
- Note: Jens Koed Madsen.
- Authors:
- Madsen, Jens Koed
- Contents:
- Introduction.- 1. Approaching Persuasion.- 2. Subjective rationality.- 3. Source credibility.- 4. From belief to behaviour.- 5. Voter relevance and campaign phases.- 6. Psychometrics, model generation, and data.- 7. Micro-target campaign management.- 8. Negative campaigning and attack ads.- 9. Modelling complex systems.- 10. From analytic to dynamic micro-target models.- 11. State of play.
- Publisher Details:
- Basingstoke : Palgrave Macmillan
- Publication Date:
- 2019
- Extent:
- 1 online resource, illustrations (black and white)
- Subjects:
- 324.7
Political campaigns
Political psychology - Languages:
- English
- ISBNs:
- 9783030221454
- Related ISBNs:
- 9783030221447
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.461437
- Ingest File:
- 02_601.xml