Changing planes : a strategic management perspective on an industry in transition.: a strategic management perspective on an industry in transition. Strategic choice, implementation, and outcome / Volume two, (2018)

• Record Type: Book
• Other Titles: Strategic choice, implementation, and outcome
• Further Information: Note: Stephen Holloway.
• Authors: Holloway, Stephen, 1952-
• Contents: Cover; Half Title; Dedication; Title Page; Copyright Page; Table of Contents; Figures and tables; Acknowledgements; Abbreviations; Preface; Part One: Strategic Alternatives and Choice; 1: Corporate strategy: growth, renewal, and scope; Growth; Renewal strategies; Choice of scope; Conclusion; 2: Competitive strategy; Generic competitive strategies; A closer look at the generic strategies; Comments on the choice of competitive strategy; A proposition about competitive strategy; Competitive strategy as the creation of value; What is 'competitive' about competitive strategies? 3: Strategies at the functional levelMarketing; Strategic human resource management; Information technology and information systems; Strategic financial management; Operations; Conclusion; 4: Conclusion to Part One; Strategic alternatives; Strategic evaluation and choice; Short-term and medium-term objectives; Operating goals; Critical success factors; Part Two: Implementation; 5: Growth, alliances, and globalization; Intemal/organic growth; Acquisition; Alliances; Forms of alliance; Alliance objectives; Alliance ingredients; The potential for alliances Requirements for successful comprehensive alliancesGlobalization; 6: Managing service-price offers; The nature of service; Positioning and the service concept; Managing the service-price offer; Conclusion; 7: Service delivery as an interactive experience; Consumers; The service environment; Service providers; Service delivery processes; Conclusion on service conceptualization and delivery; 8: Corporate infrastructure; Structure; Coordination and control processes; Structure, processes, and strategic positioning; Conclusion; Part Three: Outcome; 9: Service quality, failure, and recovery Quality and valueSources of service quality; Measuring quality; Managing quality; Service failure and service recovery; 10: Customer retention; Customer loyalty and relationship marketing; Frequent flyer programmes; Corporate rebates; Branding; Conclusion; 11 Conclusion
• Publisher Details: Abingdon, Oxon New York, NY : Routledge, Taylor & Francis Group
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 387.70684; Aeronautics, Commercial -- Management; Airlines -- Management; Organizational change; Strategic planning; TRANSPORTATION / Ships & Shipbuilding / Pictorial; Aeronautics, Commercial -- Management; Airlines -- Management; Organizational change; Strategic planning; SOCIAL SCIENCE / General; Electronic books
• Languages: English
• ISBNs: 9780429462801; 0429462808; 9780429870712; 9780429870729; 0429870728; 9780429870736; 0429870736
• Related ISBNs: 042987071X; 113861582X; 9781138615823
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.