Strategic Management for Tourism, Hospitality and Events. (2019)

• Record Type: Book
• Further Information: Note: Nigel Evans.
• Authors: Evans, Nigel
• Contents: Part 1 Strategy and the tourism, hospitality and events contexts 1. Strategy and strategic objectives for tourism, hospitality and event organizations 2. Introduction to strategy for tourism, hospitality and events Part 2 Analyzing the internal environment 3. Tourism, hospitality and event organizations – the operational context: competencies, resources and competitive advantage 4. Tourism, hospitality and event organizations – the human resources context 5. Tourism, hospitality and event organizations – the financial context 6. Tourism, hospitality and event organizations – the products and markets context Part 3 Analyzing the external environment and SWOT 7. The external environment for tourism, hospitality and event organizations – the macro context 8. The external environment for tourism, hospitality and event organizations – the micro context 9. SWOT analysis for tourism, hospitality and event organizations Part 4 Strategic formulation, evaluation and selection 10. Competitive strategy and strategic direction for tourism, hospitality and event organizations 11. Strategic methods for tourism, hospitality and event organizations 12. Strategic evaluation and selection for tourism, hospitality and event organizations Part 5 Strategic implementation and strategy in theory and practice 13. Strategic implementation for tourism, hospitality and event organizations 14. International and global strategies for tourism, hospitality and event organizations 15. Strategic management for tourism, hospitality and event organizations: theory and practice Part 6 Case analysis for tourism, hospitality and events Case study summary Case 1 Competing or cooperating in the airline industry: strategic alliances or going it alone? Case 2 Queensland Australia: tourism and events – strategic positioning and promotion Case 3 Ryanair: evolution of competitive strategy Case 4 Hyatt Hotels: a family firm goes for growth Case 5 Days Inn: franchising hospitality assets in China Case 6 Reed Exhibitions: strategic issues for a leading events management company Case 7 Thomas Cook: an historic travel brand faces challenging times Case 8 Airbnb: back to the future – a ‘disruptor’ for global hospitality
• Edition: 3rd
• Publisher Details: Routledge
• Publication Date: 2019
• Extent: 1 online resource (788 pages), (97 illustrations)
• Languages: English
• ISBNs: 9780429794537; 0429794533
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.