Big ideas in public relations research and practice. (2019)

• Record Type: Book
• Further Information: Note: Edited by Finn Frandsen, Winni Johansen, Ralph Tench, Stefania Romenti.
• Editors: Frandsen, Finn, 1956-; Johansen, Winni; Tench, Ralph; Romenti, Stefania
• Other Names: EUPRERA (Organization). Annual Congress (2018) creator.
• Contents: 1. How Strategic Communication Facilitates the Internationalisation of Firms: A Situational Framework; Jule Keller-Bacher and Ansgar Zerfass 2. When Data Is the Issue: Re-conceptualizing Public Relations For the Platform Economy; Sine Nørholm Just and Rasmus Kjærgaard Rasmussen 3. Entrancing Ourselves with YouTube: Emotion-producing Practices Amplify the Impact of Branded Video; Gregory De Blasio, Komala Mazerant and Brad Scharlott 4. Engaging Millennials in the Energy Transition; Renate Dam, Wim J.L. Elving and Roel van Veen 5. The new 'cat' of the Internet: China's panda diplomacy on Twitter; Zhao Alexandre Huang and Rui Wang 6. The Visual Turn: Corporate Identity as an Alternative Public Relations Tool; Alexandra Crăciun 7. Beyond Organizational Centricity in Strategic Communication: Lessons Learned From Organized Religion; Markus Wiesenberg 8. 'We Don't Need PR Yet': Challenging Misconceptions of Public Relations in The Startup Community; Sarah VanSlette 9. How Do Public Relations Practitioners Build Social Capital?; Paul Willis and Andy Green 10. The big idea of employees as strategic communicators in public relation; Vibeke Thøis Madsen and Joost Verhoeven 11. Four News Media Roles Shaping Agenda-building Processes; Mark Badham 12. Information, Misinformation, Disinformation: The Role of Communication Professionals in Liquid Modernity; Mafalda Eiró-Gomes and Vanessa Moreira.
• Publisher Details: United Kingdom : Emerald Publishing
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 659.2; Public relations -- Congresses
• Languages: English
• ISBNs: 9781838675097; 9781838675073
• Related ISBNs: 9781838675080
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.