Foundations of economic psychology : a behavioral and mathematical approach /: a behavioral and mathematical approach. (2019)
- Record Type:
- Book
- Title:
- Foundations of economic psychology : a behavioral and mathematical approach /: a behavioral and mathematical approach. (2019)
- Main Title:
- Foundations of economic psychology : a behavioral and mathematical approach
- Further Information:
- Note: Kazuhisa Takemura.
- Authors:
- Takemura, Kazuhisa, 1960-
- Contents:
- Preface.- Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework.- Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice.- Chapter 3. Expected Utility Theory and Economic Behavior:Predicting decision-making based on the expected value of utility.- Chapter 4. Nonlinear Utility Theory and Prospect Theory:Eliminating the paradoxes of linear expected utility theory.- Chapter 5. Mental Accounting and Framing:Framework of Decisions in Consumer Price Judgment.- Chapter 6. Multi-attribute Decision-making Process in Economic Behavior:Process Tracking of Decision-making and Computer Simulation.- Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness.- Chapter 7. Consumers' Preference Construction, Affects and Neuroscientific Research:Research on Consumer's Preference and Neuromarketing.- Appendix.
- Publisher Details:
- Singapore : Springer
- Publication Date:
- 2019
- Copyright Date:
- 2019
- Extent:
- 1 online resource (288 pages)
- Subjects:
- 330.01/9
Economics -- Psychological aspects
Economics -- Psychological aspects - Languages:
- English
- ISBNs:
- 9789811390494
- Related ISBNs:
- 9789811390487
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.443764
- Ingest File:
- 03_022.xml