Foundations of economic psychology : a behavioral and mathematical approach /: a behavioral and mathematical approach. (2019)

• Record Type: Book
• Further Information: Note: Kazuhisa Takemura.
• Authors: Takemura, Kazuhisa, 1960-
• Contents: Preface.- Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework.- Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice.- Chapter 3. Expected Utility Theory and Economic Behavior:Predicting decision-making based on the expected value of utility.- Chapter 4. Nonlinear Utility Theory and Prospect Theory:Eliminating the paradoxes of linear expected utility theory.- Chapter 5. Mental Accounting and Framing:Framework of Decisions in Consumer Price Judgment.- Chapter 6. Multi-attribute Decision-making Process in Economic Behavior:Process Tracking of Decision-making and Computer Simulation.- Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness.- Chapter 7. Consumers' Preference Construction, Affects and Neuroscientific Research:Research on Consumer's Preference and Neuromarketing.- Appendix.
• Publisher Details: Singapore : Springer
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource (288 pages)
• Subjects: 330.01/9; Economics -- Psychological aspects; Economics -- Psychological aspects
• Languages: English
• ISBNs: 9789811390494
• Related ISBNs: 9789811390487
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.