The political speechwriter's companion : a guide for writers and speakers /: a guide for writers and speakers. (2019)

• Record Type: Book
• Further Information: Note: Robert A. Lehrman, American University, Eric Schnure, American University.
• Authors: Lehrman, Robert A; Schnure, Eric
• Contents: Preface; Foreword; Introduction: Why Speechwriting Matters; Does Speechwriting Matter?; Why This Book?; Why Focus Only on Political Life?; PART I: LAYING THE FOUNDATION; Chapter 1. The Political Speech; Politicians Must Speak More; Politicians Must Persuade; Politicians Must Be Liked; Politicians Must Stay Upbeat; Politicians Must Speak to Average Folks; Politicians Must Get Quoted; Final Words; Chapter 2. Persuasion; Persuasion: The Questions; Persuasion: The Modes; Appealing to Reason; Appealing to Emotion; Appealing through Characterization; Final Words; Chapter 3. Audiences; Who Are Your Audiences?; What Makes Each Audience Unique?; What Do Audiences Feel about the Speaker?; Final Words; Chapter 4. Research; Researching the Event; Researching the Ideas; Researching the Poetry; Final Words; PART II: HOW TO DO IT; Chapter 5. Structure; Why Monroe Works Well in Politics; Other Structures; Monroe Plus; Monroe in Practice: Four Tips; Final Words; Chapter 6. Language People Understand; Writing for Clarity; Reading versus Hearing; Final Words; Chapter 7. Language People Remember; Making Language Vivid; Making Language Rhythmic; Final Words; Chapter 8. Anecdote; Relevant, Remembered, Ready to Act; Types and Tips; Final Words; Chapter 9. Wit; Writing to Make Them Laugh; How to Do It; Formulas; Types and Tips; Final Words; Chapter 10. Support; Using Evidence; Types of Evidence; Making Evidence Memorable; Arguing Responsibly; Fallacies; Final Words; PART III: APPLICATIONS; Chapter 11. Beginnings; Attention; Praise, Thanks, Acknowledgments; Getting Serious and Stating the Purpose; Final Words; Chapter 12. Problems; Structure; Language; Anecdote; Wit; Support; Final Words; Chapter 13. Solutions; Inspire Solutions with Language; Inspire Solutions through Ethos; The Three Ps: Proposal, Persuasion, Punch Line; Final Words; Chapter 14. Writing Conclusions; Four-Part Close: The Steps; Four-Part Close: Strategy; Final Words; Chapter 15. Delivery; Elements of Delivery; Delivery’s Best Practice: Practice; Expanding Your Horizons; Final Words; Chapter 16. Ethics; Plagiarism; Misleading Listeners; Lying; Speechwriting: Unethical by Definition?; Final Words; Chapter 17. The Uneasy Partnership: Advice for Speakers and Writers; For Speakers: What Speechwriters Need from You; For Speechwriters: What Speakers Need from You; Final Words; Chapter 18. Final, Final Words; Appendix. A Speech for Almost Every Occasion; Notes; Bibliography; Index; Index of Speakers; About the Authors;
• Edition: Second edition
• Publisher Details: Washington DC : CQ Press
• Publication Date: 2019
• Extent: 1 online resource (536 pages)
• Subjects: 808.5/1; Speechwriting; Political oratory; Public speaking; English language -- Rhetoric
• Languages: English
• ISBNs: 9781506387758; 1506387756
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.