Introducing communication research : paths of inquiry.: paths of inquiry. (2019)

• Record Type: Book
• Authors: Treadwell, D. F (Donald Francis); Davis, Andrea (Andrea M.)
• Contents: List of Exhibits; Preface; Chapter 1 • Getting Started: Possibilities and Decisions; Chapter Overview; Chapter Objectives; Getting Started in Research; Basic Assumptions Behind Communication Research; Some Research Possibilities: What Can We Do With an Ad?; Some Research Possibilities: Beyond the Ad; A Series of Unavoidable Decisions; Ethics Panel: A Health Communication Dilemma; Chapter Summary; Key Terms; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 2 • First Decisions: From Inspiration to Implementation; Chapter Overview; Chapter Objectives; Starting With Basic Beliefs and Perspectives; Starting With a Focus; Starting With a Purpose; Starting With the “What” Question; Starting With “Who, ” “Where, ” and “When” Questions; Starting With the “How” Question; Starting From the Work of Others; Ethics Panel: Do Some Research Methods Have More Ethical Implications Than Others?; Chapter Summary; Key Terms; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 3 • Ethics: What are My Responsibilities as a Researcher?; Chapter Overview; Chapter Objectives; Introduction: Some Ethical Decisions; Ethics Issues in Communication Research; Some Classic Ethical Positions; Two Brief Histories—Or Why We Care About Research Ethics; Contemporary Codes of Ethics; Regulations; Peer Review and Institutional Review Boards; What Should I Call You? The Ethics of Involvement; The Internet and Research Ethics; Ethics Panel: Data Security and Access; Chapter Summary; Key Terms; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 4 • You Could Look It Up: Reading, Recording, and Reviewing Research; Chapter Overview; Chapter Objectives; Library Research: Why Bother?; Finding Relevance, Finding Quality; Scholarly Databases Versus Search Engines; Scholarly Journals: A Good Starting Point; Scholarly, Popular, and Trade Publications: What Is the Difference?; Primary Versus Secondary Sources; Search Strategies: General to Specific and Specific to General; Search Terms and Search Fields; How Can the Library of Congress Help My Literature Search?; Other Resources; Being Skeptical About Information: Websites and Fake News; Mr. Boole and the Three Bears; Saving Your Search Results; Reviewing the Literature; The Literature Review: Writing Your Search Results; Ethics Panel: The Ethics of Scholarly Publication; Chapter Summary; Key Terms; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 5 • Measurement: Research Using Numbers; Chapter Overview; Chapter Objectives; What Do Your Head Size, Attitudes, and Readability Have in Common?; An Introduction to Scales; Research NOIR; To NOIR Is Not Enough: Reliability and Validity; Reliability; Validity; Two Common Measurement Scales; Ethics Panel: The Ethics of Measurement Scales; Chapter Summary; Key Terms; Application Exercises; Recommended Reading; References; Chapter 6 • Sampling: Who, What, and How Many?; Chapter Overview; Chapter Objectives; Introduction; Nonprobability Sampling; Probability Sampling; How Big Does My Sample Have to Be?; Some Issues With Sampling Frames; Ethics Panel: Checking the Ethics of Survey Research; Chapter Summary; Key Terms; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 7 • Summarizing Research Results: Data Reduction and Descriptive Statistics; Chapter Overview; Chapter Objectives; Introduction; Data Reduction; Measures of Central Tendency: Mean, Median, and Mode; Measures of Dispersion: Minimum, Maximum, Range, Interquartile Range, Variance, and Standard Deviation; z Score; The Chi-Square Test; Ethics Panel: Can Rankings Be Misleading?; Chapter Summary; Key Terms; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 8 • Generalizing From Research Results: Inferential Statistics; Chapter Overview; Chapter Objectives; Introduction; Generalizing From Data: Inferential Statistics; Testing for Differences Between and Among Groups; Testing for Relationships Between and Among Variables; Two Final Decisions; Ethics Panel: A Communicative Tension; Chapter Summary; Key Terms; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 9 • Surveys: Putting Numbers On Opinions; Chapter Overview; Chapter Objectives; Introduction: Advantages and Disadvantages of Surveys; Types of Surveys; Survey Methods; Writing, Introducing, and Formatting Questions; Survey Wording: “If It Can be Misinterpreted, It Will Be”; Improving Survey Response Rates; Using Other People’s Surveys; Big Data and the End of Surveys?; Ethics Panel: Clients and Methods as Ethical Decisions; Chapter Summary; Key Terms; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 10 • Experiments: Researching Cause and Effect; Chapter Overview; Chapter Objectives; Introduction: Advantages and Disadvantages of Experiments; Field Experiments and Ex Post Facto Designs; Basic Experimental Design; Designing for Control; Designing for Random Assignment; Factorial Designs; Between-Subjects and Within-Subjects Design; Time Series Analysis; Validity and Experimental Design; Online Experiments; Ethics Panel: Two Famous and Controversial Experiments; Chapter Summary; Key Terms; Application Exercises<br /> Recommended Reading; Recommended Web Resources; References; Chapter 11 • Quantitative Understanding of Content: Content Analysis; Chapter Overview; Chapter Objectives; Introduction: Advantages and Disadvantages of Content Analysis; A Basic Content Analysis; A Basic Content Analysis: Further Questions; Content Analysis of Human Interaction; Content Analysis of the Web; Computer Analysis of Content; Content Analysis as Quantitative and Qualitative; Ethics Panel: Could Content Analysis Result In Harm?; Chapter Summary; Key Terms; Application Exercises; Recommended Web Resources; References; Chapter 12 • Qualitative Understanding of Content: Rhetorical and Critical Analyses, and More; Chapter Overview; Chapter Objectives; Introduction: Advantages and Disadvantages of Qualitative Analyses of Content; Rhetorical Analyses; Narrative Analysis; Metaphor Analysis; Discourse Analysis; Conversation Analysis; Semiotics; Critical Analyses; Ethics Panel: Research as Manipulative Practice; Chapter Summary; Key Terms; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 13 • Qualitative Understanding of Communication Behavior: Interviews, Focus Groups, and Ethnography; Chapter Overview; Chapter Objectives; Introduction: Advantages and Disadvantages of Watching and Listening Methods; Qualitative and Quantitative: Similarities and Differences; Researcher-Participant Relationships; Watching and Listening Methods; Making Sense of Qualitative Data; Ethics Panel: In Which a Professor Becomes a Student; Chapter Summary; Key Terms; Application Exercises; Recommended Reading; Recommended Web Resources; References; Chapter 14
• Edition: Fourth edition
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 302.2; Communication -- Research -- Methodology
• Languages: English
• ISBNs: 9781506369037
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
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