The Role of Franchising on Industry Evolution : Assessing the Emergence of Franchising and its Impact on Structural Change /: Assessing the Emergence of Franchising and its Impact on Structural Change. (2017)

• Record Type: Book
• Further Information: Note: Rosalind Beere.
• Authors: Beere, Rosalind
• Contents: Acknowledgements; Contents; List of Figures; List of Tables; Introduction; 1: Franchising: An Overview; The Origins of Franchising; What is Franchising?; The Franchising System; The Franchising Literature; The Study of Franchising; Different Streams of Franchising Literature; Strategy Literature; Marketing Literature; Economics Literature; Entrepreneurship Literature; References; 2: International Context; Franchising International Context; The USA; An Appetite for Franchising; Is the Next Step International Franchising?; Franchising in India. Firm Capabilities in International Franchising Conclusion; References; 3: The Emergence of Franchising; Literature Relating to the Emergence of Franchising; Reasons to Franchise; International Franchising; Environmental Context; Industry Context; Literature Relating to the Emergence of Franchising from the Industry Evolution Perspective; The Evolutionary Approach as Meta-Theory; Evolutionary Approach: The Generic Processes; The Study of Franchising and Evolution; References; 4: The Impact of Franchising on Industry Evolution; The Impact of Franchising on Industry Structure. Theoretical Perspectives Franchising and Its Impact on Society; The Impact of Franchising and Competitive Advantage; Franchising: Gaps in the Research; Industry Evolution; Overview of Research on Industry Evolution; The Impact of Franchising on Industry Evolution; Industry Evolution-Life Cycle Model; Organisational Change and Development Models; The Co-Evolution Lens; Industry Platforms and Industry Eco-Systems; Industry Architecture; References; 5: Case Study of the Irish Fast Food/QSR Industry; Introduction; Fast Food/QSR Industry; Fast Food/QSR Industry Today. The Early Development of Fast Food/QSR Industry Eating Outside the Home; The Origins of Fast Food/QSR-The Influence of the Italians; Changing Industry Structure; New Entrants: 1950-1970; Managing New Challenges: Fast Food/QSR Revolution; Wimpy Bar-Opens in Ireland; Industry Change: The Impact of Franchising 1970-1980; International Competition; The Emergence of New Industry Leaders; McDonald's Opens in Ireland; Wimpy Bars in the 1970s-Emergence of the Burger King Brand; Supermac's Opens in Galway 1978; The Industry's Trade Association. Abrakebabra Founded in 1982 and Adopted Franchising in 1985 New Focus: Image, Branding, Efficiency; Increased International Competition; Intensifying Competition and Industry Failures; Industry Boundaries Expand; O'Briens Sandwich Bars Founded in 1988, Adopted Franchising in 1994; Franchising Dominates; Economic and Social Changes; Coping with Change: Nationwide Expansion and Branding; Industry Expansion; Industry Regulation; McDonald's Influences Industry Regulation; Industry Competition-New Tactics; Social and Economic Change-2000 Onwards.
• Publisher Details: Cham, Switzerland : Springer Science and Business Media Palgrave Macmillan
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 650; 658.8708; Franchises (Retail trade); Business; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Reference; BUSINESS & ECONOMICS -- Skills; Business; Franchises (Retail trade); Electronic books
• Languages: English
• ISBNs: 9783319490649; 3319490648
• Related ISBNs: 9783319490632; 331949063X
• Notes: Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.