Marketing leadership in government : communicating responsiveness, leadership and credibility /: communicating responsiveness, leadership and credibility. ([2016])

Record Type:
Book
Title:
Marketing leadership in government : communicating responsiveness, leadership and credibility /: communicating responsiveness, leadership and credibility. ([2016])
Main Title:
Marketing leadership in government : communicating responsiveness, leadership and credibility
Further Information:
Note: Edward Elder.
Authors:
Elder, Edward
Contents:
Chapter 1. Resolving the Listening versus Leadership Dilemma -- Chapter 2. Responsiveness -- Chapter 3. Leadership -- Chapter 4. Credibility -- Chapter 5. Analysing and Advising Governing Leaders.
Publisher Details:
London : Palgrave Macmillan
Publication Date:
2016
Copyright Date:
2016
Extent:
1 online resource (xi, 148 pages)
Subjects:
320.01/4
Marketing -- Political aspects
Communication in politics
POLITICAL SCIENCE -- Essays
POLITICAL SCIENCE -- Government -- General
POLITICAL SCIENCE -- Government -- National
POLITICAL SCIENCE -- Reference
Communication in politics
Electronic books
Languages:
English
ISBNs:
9781349949199
1349949191
Related ISBNs:
1349949183
9781349949182
Notes:
Note: Includes bibliographical references and index.
Note: Print version record.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.437211
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