Advancing higher education : new strategies for fundraising, philanthropy, and engagement /: new strategies for fundraising, philanthropy, and engagement. ([2019])

• Record Type: Book
• Further Information: Note: Edited by Michael J. Worth and Matthew T. Lambert.
• Editors: Worth, Michael J; Lambert, Matthew T, 1977-
• Contents: Intro; Contents; Acknowledgments; Introduction; I: Advancement in Higher Education; Chapter One: The Present and Future of Higher Education; Chapter Two: History and Growth of Institutional Advancement; II: Foundations of Advancement; Chapter Three: Strategy as the Foundation for Advancement; Chapter Four: Marketing and Communications; Chapter Five: The Integrated Advancement Program; III: Raising Funds from Individuals; Chapter Six: Engaging Individuals and Building Community; Chapter Seven: Annual Giving; Chapter Eight: Major and Principal Gifts; Chapter Nine: Planned Giving IV: Campaigns and Project FundraisingChapter Ten: The Art and Science of Comprehensive Campaigns; Chapter Eleven: Trends and Directions in Corporate and Foundation Support; V: Engaging Diverse Constituencies; Chapter Twelve: Engaging New Generations; Chapter Thirteen: Women and Philanthropy; Chapter Fourteen: Engaging Underrepresented Communities; Chapter Fifteen: International and Global Fundraising; VI: Understanding Institutional Settings; Chapter Sixteen: Institutionally Related Foundations in Public Colleges and Universities; Chapter Seventeen: Raising Funds for Community Colleges Chapter Eighteen: Raising Funds for a School, College, or Unit within a UniversityVII: Managing and Supporting Advancement Programs; Chapter Nineteen: Structuring and Managing the Advancement Staff; Chapter Twenty: Advancement Services; Conclusion; Index; About the Contributors
• Publisher Details: Lanham, Maryland : Rowman & Littlefield
• Publication Date: 2019
• Extent: 1 online resource (xiii, 267 pages)
• Subjects: 378/.01; Education, Higher -- Aims and objectives -- United States; Educational fund raising -- United States; Endowments -- United States; Universities and colleges -- United States -- Planning; EDUCATION / Higher; Education, Higher -- Aims and objectives; Educational fund raising; Endowments; Universities and colleges -- Planning; United States; Electronic books; Electronic books
• Languages: English
• ISBNs: 9781475845037; 1475845030
• Related ISBNs: 9781475845013
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on August 07, 2019).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.