Global and multicultural public relations. (2019)

• Record Type: Book
• Further Information: Note: Juan-Carlos Molleda, Sarab Kochhar.
• Authors: Molleda, Juan-Carlos; Kochhar, Sarabdeep K, 1982-
• Contents: 1 Introduction and Overview of Global and Multicultural Public Relations 1 2 Research, Measurement, and Evaluation 21 3 Role of National Culture and Subcultures 45 4 Professionalism and Ethical Reasoning 69 5 Transnational Corporations and Global Public Relations Agencies 91 6 Nongovernmental Organizations (NGOs), Multilateral Organizations (MOs), and Activist Networks 105 7 Coordination and Control, Standardization and Localization 121 8 Cross‐national Conflict Shifting: How to Manage Transnational Crises 139 9 Corporate Social Responsibility, Sustainability, and Multisector Partnerships 163 10 Employee Communication and Global Teams 189 11 Technology, Social Media, and Big Data 209 12 Public Diplomacy and Corporate Foreign Policy in Government Institutions and Agencies 227 Index 247
• Edition: 1st
• Publisher Details: Chichester : Wiley Blackwell
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 659.2; Public relations; Globalization -- Economic aspects; Strategic planning
• Languages: English
• ISBNs: 9781118673928
• Related ISBNs: 9781118673973
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.