Creativity and space : labour and the restructuring of the German advertising industry /: labour and the restructuring of the German advertising industry. (2019)

• Record Type: Book
• Further Information: Note: Joachim Thiel.
• Authors: Thiel, Joachim, 1968-
• Contents: Contents: Introduction: The issue: creativity and contexts; The arguments: labour markets and space; The structure of the book. The Economic, the Social and the Spatial: Framing the Post-Industrial Economy: 'The Economy on its Way Back...' - recontextualizing economic action; Economic organization, social relations and spatial structures: three examples; Recontextualization through the individual: reflexivity and the convergence of work and life; Labour markets as 'Arenas' of a conflicting convergence; The economic, the social and the spatial: towards a subject-oriented understanding of recontextualization. The General Perspective: Changing Advertising and the West German Space-Economy: Advertising and the lack of an analytical economic approach; Advertising as an economic activity - a brief overview; German advertising and the German space-economy; Innovation in advertising as 'Window of Locational Opportunity': a first interpretation of the German 'Second Wave'. The Firm Perspective: Reading the Restructuring of German Advertising as an Innovation Process: Agencies as drivers of change: entrepreneurship and organization; The substance of innovation: exploring the Springer & Jacoby Story; The impact of innovation: continuity and change in the German agency landscape; Advertising between business service and popular art: a second interpretation. The Labour Perspective: The Creative Professional in the Restructuring of Advertising: The creative professional between idiosyncrasies and adaptation; Creative labour in the innovation process: access and adaptation; Life in the creative labour market: mobility and personalized relations; Innovation as 'Factor Creation' and 'Factor Attraction' and the functioning of a professional milieu: a third interpretation. Space and the Ambivalence of Reflexive Labour: Reflexive labour and space: importance and uncertainty; Reflexive labour between the economic, the social and the spatial; Final remarks and critical reflections; B
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2019
• Extent: 1 online resource
• Subjects: 659.10943; Advertising -- Germany; Knowledge management -- Germany; Industrial location -- Germany; Labor supply -- Germany -- Regional disparities; Germany -- Economic conditions -- 1990-
• Languages: English
• ISBNs: 9781351160780
• Related ISBNs: 9781351160797; 9781351160773; 9781351160803
• Notes: Note: Includes bibliographical references and index.; Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.