Fashion communication in the digital age : FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019 /: FACTUM 19 Fashion Communication Conference, Ascona, Switzerland, July 21-26, 2019. (2019)

• Record Type: Book
• Further Information: Note: Nadzeya Kalbaska, Teresa Sádaba, Francesca Cominelli, Lorenzo Cantoni, editors.
• Editors: Kalbaska, Nadzeya; Sádaba, Teresa; Cominelli, Francesca; Cantoni, Lorenzo
• Other Names: Fashion Communication Conference, author
• Contents: Understanding Fashion Consumption in the Networked Society: A Multidisciplinary Approach.- Digitalized Dynamic Fashion Illustration, Using Motion Graphics.- Digital Fashion Communication: The Influence of Instagram-Queer-Makeup Artists and Their Future Developments on the Industry.- Multimodal Neural Machine Translation of Fashion E-commerce Descriptions.- Remixing the Fashion Brand: Uniqlo through Instagram and Twitter.- Imaginaries, Fashion and the Internet. Towards a New Ethics Paradigm.- The Transformation of Fashion Practice through Instagram.- Britishness: Heritage, Tradition and Authenticity.- 'Another Genre' of Media in Fashion: the East Asian TV Industry Mediates Youth's Popular Aesthetics.- The Consumption Side of Sustainable Fashion: Understanding the Attitude Behavior Gap among the Spanish Consumers.- Key Opinion Leaders' Influences in the Chinese Fashion Market.- Ageing in Style: Can We Spot the Values of Age in Digital Fashion Branding?.- Fashion Communication: A Thread Connecting Students to the World.- Mapping Mobile Apps on Batik: A Journey across Heritage and Fashion.- Communication of Sustainability and Ethical Issues in Fashion: The Lombardy's Experience.- Sustainability in the Fashion Brands Websites: SEO Keywords Density Analysis and Consumers' Behavior.- Fashion Sustainability in the Digital Realm.- Sustainability of Apparels - Let the Labels Speak it All.- Fashion Communication: history and other issues.- Narrative Structures in Fashion Film: Generating Engagement.- Great Expectations: the Dissonant Media Portrayals of Local Independent Fashion Designers.- Grotesque Images in Fashion Ads: An Exploration of the Effect of Grotesque Images on Narrative Engagement.- Touching the Cloth: Haptics in Fashion Digital Communication.- Communication Crisis in Fashion: From the Rana Plaza Tragedy to the Bro Tekstil Factory Crisis.- Artificial Intelligence as a Tool in the Online Fashion Retail Industry to Communicate Fashion Trends.- Changes in Fashion Communication.
• Publisher Details: Cham : Springer
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource (300 pages)
• Subjects: 687.068/8; Clothing trade -- Management -- Congresses; Digital communications; Clothing trade -- Management; Digital communications; Conference papers and proceedings
• Languages: English
• ISBNs: 9783030154363
• Related ISBNs: 9783030154356
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.