Routledge Handbook of the Business of Women's Sport. (2019)

• Record Type: Book
• Further Information: Note: Nancy Lough, Andrea N. Geurin.
• Editors: Lough, Nancy; Geurin, Andrea N
• Contents: Introduction Part I: History & Evolution of Women’s Sport Business 1. History and Evolution of Women’s Sport Elizabeth A. Gregg and Elizabeth Taylor 2. The Impact of Title IX and Other Equity Laws on the Business of Women’s Sport Ellen Staurowsky 3. Sociological Perspectives of Women in Sport Nicole M. Lavoi, Anna Baeth, and Austin Stair Calhoun 4. Women Trailblazers in Sport Business Lynn L. Ridinger and Donna Pastore 5. The History of Women in Sport Management Academe and the Treatment of Female Faculty Members in Sport Management Higher Education Elizabeth Taylor and Elizabeth A. Gregg Part II: Management of Women’s Sport 6. The Role of Bias in the Under-Representation of Women in Leadership Positions George B. Cunningham and Na Young Ahn 7. The Delivery and Management of Women-Only Sport Events and Their Future Sustainability Brianna Newland 8. Women in Leadership Positions Within Canadian Sport Guylaine Demers, Lucie Thibault, Sophie Briere, and Dianne Culver 9. Professional Women’s Sport in Australia Emma Sherry and Chelsey Taylor 10. From the Battle Field to the Board Room: The Place of Gender in Sex-Integrated Sport Donna de Haan and Lucy Dumbell 11. Migratory Process of Brazialian Olympic Women Katia Rubio, Neilton Ferreira Junior, and Gislane Ferreira de Melo 12. Management of Professional Women’s Golf in the United States Melissa Davies and Eric Hungenberg 13. Socio-Historical Development of Korean Women’s Golf Hyun-Duck Kim, Hongyoung Kim, and Colleen McGlone Part III: Economics and Financial Aspects of Women’s Sport 14. The Relative Success Story of the WNBA David Berri 15. Public Expenditure on Women’s Sport and Gender Equality Among Recipients of Public Expenditure in European Sport Pamela Wicker 16. The New Gender Equity in Elite Women’s Sports Dionne Koller 17. Social Entrepreneurship Carrie LeCrom and Allison Smith 18. Business Analytics in Women’s Professional Sports Ceyda Mumcu Part IV: Leadership & Governance 19. Underrepresentation of Women in Leadership Roles in Women’s Sport Laura J. Burton 20. Women’s Roles and Positions in European Sport Organizations– Historical Developments and Current Tendencies Gertrud Pfister 21. Socio-political Context in which the Business of Women’s Sport Takes Place in Latin America Rosa Lopez de D'Amico 22. National Sporting Organizations and Women’s Sport Participation: An Australian Focus Katie Rowe 23. Governance of Women’s Sport in China Hanhan Xue and Joshua Newman 24. Women’s Involvement in Sport Governance – A Case Study of New Zealand Rugby Lesley Ferkins, Katie Dee, Gaye Bryham, and Jacqueline Muller 25. Governance of College Sport Erianne A. Weight and Molly P. Harry 26. The Evolution of Women's Rugby Brittany Jacobs and Nicole Sellars 27. Women and Elite Coaching in New Zealand: Challenges, Benefits, and Opportunities Sarah Leberman and Jane Hurst Part: V Marketing & Consumer Behavior 28. Authentically Communicating with Women Consumers: Examining Successful (and non-successful) Branding and Marketing Efforts Brandon Brown and Nalani Butler 29. Team Identification in Women’s Sport: What Little We Know Elizabeth B. Delia 30. Women are Sport Fans! An Examination of Female Sport Fandom Michelle Harrolle and Katie Kicklighter 31. Marketing Women’s Professional Tennis Ashleigh-Jane Thompson 32. Sexism in Marketing Women’s Sport and Female Athletes: Ineffective and Harmful Janet Fink 33. You’re Just Not Our Type: An Examination of the Obstacles Faced by Women Athlete Endorsers Ted B. Peetz 34. Sponsorship of Women’s Sport Nancy Lough and Greg Greenhalgh Part VI: Media & Technology 35. Social media and Women’s Sport: What Have We Learned So Far Ann Pegoraro, Katie Lebel and Alanna Harman 36. Female Athletes Find a Place for Expression on Instagram Lauren M. Burch and Matthew H. Zimmerman 37. Transforming Sporting Spaces into Male Spaces: Considering Sports Media Practices in an Evolving Sporting Landscape Erin Whiteside 38. Netball: Carving out Media and Corporate Success in the Game for All Girls Margaret Henley and Toni Bruce 39. Deserving of Attention: Traditional Media Coverage and the Use of Social Media by Female Athletes with Disabilities Erin McNary and Michael Cottingham 40. Sport, Sponsors, and Sponsor Fit: Media Presentations of Norwegian Women Athletes in Olympic Events Elsa Kristiansen, Birgit A. Solem and Johan Mikale Lagerborg 41. Media Coverage of Women Athletes During the Olympic Games Andrea N. Geurin Conclusion
• Edition: 1st
• Publisher Details: Routledge
• Publication Date: 2019
• Extent: 1 online resource (556 pages), (37 illustrations)
• Languages: English
• ISBNs: 9781351333948; 1351333941
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.