Political campaign communication : principles and practices /: principles and practices. (2019)

• Record Type: Book
• Further Information: Note: Robert E. Denton, Jr., Virginia Tech, Judith S. Trent, University of Cincinnati, Robert V. Friedenberg, Miami University of Ohio.
• Authors: Jr, Denton, Robert E; Trent, Judith S; Friedenberg, Robert V
• Contents: Preface ; ; <span style="font-weight:bold;">1 Communication and Political Campaigns: A Prologue; ; <span style="font-weight:bold;">Part I: Principles of Political Campaign Communication ; ; <span style="font-weight:bold;">2 Communicative Functions of Political Campaigns ; ; <span style="font-weight:bold;">3 Communicative Styles and Strategies of Political Campaigns ; ; <span style="font-weight:bold;">4 Communicative Mass Channels of Political Campaigning ; ; <span style="font-weight:bold;">5 Communicative Types and Functions of Televised Political Advertising; ; <span style="font-weight:bold;">6 Ethical Considerations of Political Campaign Communication; ; <span style="font-weight:bold;">Part II: Practices of Political Campaign Communication ; ; <span style="font-weight:bold;">7 Public Speaking in Political Campaigns ; ; <span style="font-weight:bold;">8 Recurring Forms of Political Campaign Communication ; ; <span style="font-weight:bold;">9 Debates in Political Campaigns ; ; <span style="font-weight:bold;">10 Interpersonal Communication in Political Campaigns ; ; <span style="font-weight:bold;">11 Advertising in Political Campaigns ; ; <span style="font-weight:bold;">12 Political Campaigning in the Age of the Internet and Growing Influence of Social Media ; ; <span style="font-weight:bold;">13 Journalism in Contemporary Political Campaigns: From Information to Fake News ; ; <span style="font-weight:bold;">14 Political Campaign Communication in the 2016 Presidential Election ; ; Notes ; <br />Index ; ; <p style="line-height:1.15;">About the Authors
• Edition: Ninth Edition
• Publisher Details: Place of publication not identified : Rowman & Littlefield Publishers
• Publication Date: 2019
• Extent: 1 online resource (402 pages), (1 illustrations)
• Subjects: 324.7/3; Political campaigns; Communication in politics
• Languages: English
• ISBNs: 9781538112618; 1538112612
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.