Berkeley College Custom Version Fashion Public Relations. (2014)

• Record Type: Book
• Further Information: Note: Gerald J. Sherman, Sar Perlman.
• Authors: Sherman, Gerald J; Perlman, Sar
• Contents: Public Relations FundamentalsThe Real World of Fashion Public RelationsPublic Opinion and the MediaSetting Up a Public Relations CampaignDefining Public Relations AudiencesSetting Up Public Relations Campaign Goals and ObjectivesFormulating, Modifying, and Selecting Public Relations MethodsDeveloping Public Relations StoriesImplementing the Public Relations Method and Creating a Media AngleStrategic Public Relations ToolsObtaining and Handling Media CoverageMedia RelationsCommunity Relations and Nonprofit OrganizationsExecutive Functions and DutiesProductivity, Budgeting, and Cost AccountabilityCrisis ManagementAdministration.
• Publisher Details: New York : Fairchild Books
• Publication Date: 2014
• Extent: 1 online resource (416 pages)
• Subjects: Fashion & society; Business & Economics -- Industries -- Fashion & Textile Industry; Fashion & beauty industries
• Languages: English
• ISBNs: 9781501309281; 1501309285
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.